Launching a multi-brand campaign that would reach consumers during live cricket matches was no easy task. Reaching fans at game time with contextual creative It wanted to create engaging, relevant ads that would cut through the clutter and speak to consumers before, during, and after the games.

But Mondelez didn’t want to run a standard campaign aimed at cricket fans.

Mondelez International, one of the world’s largest snack companies, wanted to tap into the excitement around the IPL and build awareness for its brands, among them Cadbury Dairy Milk, 5 Star, Bournvita, and Oreo. It’s a perfect opportunity for brands looking to reach an engaged audience. Arguably the biggest sporting event in the country, the IPL tournament generates a huge amount of interest among cricket enthusiasts and consumers alike.

In India, nearly everyone is obsessed with the Indian Premier League (IPL), a professional cricket league consisting of teams from different Indian cities and states that compete during April and May. The most effective way to capture consumers’ attention? Create messaging that speaks to their interests.

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